…and now for something completely EXTREME!
From Coca-Cola
“Bloggers to Pursue Open Happiness”
From P&G
“P&G Seeking Bathroom Bloggers”
Google Turns Focus to Mobile Analytics
From MediaWeek:
Google is sometimes labeled a one-trick pony with its success in search. But if the company is gearing up for a big second act, it’s likely to take place on the mobile-technology stage.
The company has begun to focus on mobile on multiple fronts: with its Android operating system, extending its AdWords network to the device and through mobile-specific applications. It is now adding measurement to the mix.
In-Store Marketing Proves it’s Weight!
From Kenneth Hein at BrandWeek:
In-store marketing is more effective than traditional ads, according to “The Elements Report” released today (Tuesday). Nearly a third (32 percent) of the 999 shoppers polled online in March said that in-store marketing is “very effective.” Only 27 percent said the same about ads living outside of the store.
The report, which is part three of the “Gone in 2.3 Seconds: Capturing Shoppers with Effective In-Store Triggers Series,” found that the shopping experience is crucial for marketers. Sixty-nine percent of those polled called the in-store experience a “make or break” scenario. While 65 percent of shoppers are making lists, brand decisions are still being made at the store, according to 60 percent of respondents.
Read Rest of Mr. Hein’s Article
GOP Social Network Not Quite Ready for PrimeTime
Crashing after launch is not a great way to start!
Does Your Preferred Social Network Reflect Your Demographic?
Article outlining the demographic disparities between the top Social Networks, from CNN:
Facebook Stats – Scale, Engagement and Growth are Understatements!
These stats are according to Facebook’s site:
*Over 300 Million “Active” Users
*50% of Active Users log in every day
*Fastest Growing Demo is 35+ (yeah, Social Media is just for kids!)
*Average User has 130 Friends
Republicans Embracing Technology?
I almost thought the headline about Congressional Republicans embracing Twitter was a joke, but I guess they’ve learned something from Obama’s Social Media playbook.
10 Basics for Using Twitter for Your Business
Not using Twitter for your business, yet? What are you waiting for?
Very simple and basic article that focuses on the 10 basics of utilizing Twitter for your Business.
From Jason Hiner of TechRepublic:
GM’s Latest Ad Campaign….
Great overview of GM’s latest effort to insert new Chairman, Ed Whitacre (formerly of AT&T) in an effort to instill a new “Trust” and “Face” with the embattled carmaker ala, Lee Iacocca in iconic campaign of the 80’s for Chrysler.
Madison Avenue says =FAIL!
Neilsen and Facebook Team Up To Provide Metrics for Ads
Social Media has generated alot of buzz in business circles and those who utilize it, know the benefits but the larger business world has been a bit slow to embrace due to “fuzzy metrics” of ad measurement.
Facebook and Neilsen plan to change that!
Read Article from the Wall Street Journal
Harold E. Henn Jr. - B.A., M.B.A.
