Maybe it’s your Marketing that Sucks!

A critique on the Auto Sector’s Marketing from Jordan Zimmerman in AdAge:

I’m not surprised by all the ad accounts going into review in the automotive sector. I predict there will be many more in the next 12 months. Most will blame it on the recession, but I think that’s just an excuse. The fact is the business of marketing cars is too often mishandled because most agencies lack a fundamental understanding of how the industry operates.

Read Rest of Mr. Zimmerman’s Critique