The Strategy Behind the Marketing of “Where The Wild Things Are”

From AdAge:

NEW YORK (AdAge.com) — Much of the buzz you’re hearing now that “Where the Wild Things Are” has finally opened is about making sense of what the movie’s No. 1 position atop the box office means. By most standards, a haul of $32.5 million is the mark of a solid performer, but there’s a feeling that the PG-rated movie would have done even better had it lured more of a family crowd, which, one would think, would be a natural for a movie based on a beloved children’s book.

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