Very Saavy Campaign from Frito-Lay

POSTED BY on Jul 27 under My Jobby Job

Very interesting campaign from Frito-Lay and great overview article by Tanya Irwin in MediaPost:
Lay’s is kicking off a nationwide experiential tour featuring the company’s potato farmers.
The PepsiCo’s Frito-Lay division brand is using a mobile greenhouse designed to bring a rural farm experience to city-based consumers. The six-city tour kicked off July 26 in New York [...]

Catalogs Still “In the Mix” for Retailers

POSTED BY on Jul 19 under My Jobby Job

Interesting piece in USA Today (click for full article)
By Jillian Berman, USA TODAY
After a seven-year hiatus, Abercrombie & Fitch brought back its racy A&F Quarterly Saturday, but the controversial publication is making a comeback as many retailers are heading in the other direction.
With retailers forced to take a hard look at their bottom lines during [...]

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