How Some of the Biggest Brands are Still Missing the Boat on “Search”
From Ad Age
YORK, Pa. (AdAge.com) — If a consumer types a brand name into the Google search box, a home-page link should — and likely will — appear as one of the top listings.
But does the same thing happen when typing in a generic keyword relevant to that business? Say, “home repair” for Home Depot [...]
Harold E. Henn Jr. - B.A., M.B.A.
