Very Saavy Campaign from Frito-Lay
Very interesting campaign from Frito-Lay and great overview article by Tanya Irwin in MediaPost:
Lay’s is kicking off a nationwide experiential tour featuring the company’s potato farmers.
The PepsiCo’s Frito-Lay division brand is using a mobile greenhouse designed to bring a rural farm experience to city-based consumers. The six-city tour kicked off July 26 in New York [...]
Catalogs Still “In the Mix” for Retailers
Interesting piece in USA Today (click for full article)
By Jillian Berman, USA TODAY
After a seven-year hiatus, Abercrombie & Fitch brought back its racy A&F Quarterly Saturday, but the controversial publication is making a comeback as many retailers are heading in the other direction.
With retailers forced to take a hard look at their bottom lines during [...]
How Some of the Biggest Brands are Still Missing the Boat on “Search”
From Ad Age
YORK, Pa. (AdAge.com) — If a consumer types a brand name into the Google search box, a home-page link should — and likely will — appear as one of the top listings.
But does the same thing happen when typing in a generic keyword relevant to that business? Say, “home repair” for Home Depot [...]
Is Social Media a Fad? Could You Be an Idiot?
This has been out about 7 months but is a very powerful presentation:
Maybe it’s your Marketing that Sucks!
A critique on the Auto Sector’s Marketing from Jordan Zimmerman in AdAge:
I’m not surprised by all the ad accounts going into review in the automotive sector. I predict there will be many more in the next 12 months. Most will blame it on the recession, but I think that’s just an excuse. The fact is [...]
The Strategy Behind the Marketing of “Where The Wild Things Are”
From AdAge:
NEW YORK (AdAge.com) — Much of the buzz you’re hearing now that “Where the Wild Things Are” has finally opened is about making sense of what the movie’s No. 1 position atop the box office means. By most standards, a haul of $32.5 million is the mark of a solid performer, but there’s a [...]
…and now for something completely EXTREME!
From Coca-Cola
“Bloggers to Pursue Open Happiness”
From P&G
“P&G Seeking Bathroom Bloggers”
Google Turns Focus to Mobile Analytics
From MediaWeek:
Google is sometimes labeled a one-trick pony with its success in search. But if the company is gearing up for a big second act, it’s likely to take place on the mobile-technology stage.
The company has begun to focus on mobile on multiple fronts: with its Android operating system, extending its AdWords network to [...]
In-Store Marketing Proves it’s Weight!
From Kenneth Hein at BrandWeek:
In-store marketing is more effective than traditional ads, according to “The Elements Report” released today (Tuesday). Nearly a third (32 percent) of the 999 shoppers polled online in March said that in-store marketing is “very effective.” Only 27 percent said the same about ads living outside of the store.
The report, which [...]
GOP Social Network Not Quite Ready for PrimeTime
Crashing after launch is not a great way to start!
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Harold E. Henn Jr. - B.A., M.B.A.
